- How many years have you been in the real estate business?
- How many homes have you sold in your career? How many homes have
you assisted others in purchasing?
- Do you have any testimonial letters from previous clients that I
can see?
- You claim to have world class service - can I call some of your
past clients to “check up” on this to ensure you are not just
playing lip service just to get my business?
- What type of on-going educational program are you involved in that
will keep you aware of the current trends in the real estate
business? Do you receive training in negotiating and marketing? Do
you have a business coach, someone who trains you personally to
ensure you stay on the right track?
- Are you a member of the Northern Virginia Association of Realtors?
Why should that be important to me?
- Are you a member of the MLS? What is that? How will that help me?
- Do you have a system of marketing my home to ensure all steps are
followed? Could you explain it to me? Can I see it?
- Do you personally spend money on advertising? Does your company
spend money on advertising? Where? How often? Can you explain your
advertising strategies?
- Do you stay in touch with me from the beginning until we sell or
buy a home? How often? In what way?
- Do you have a personal assistant that is trained in real estate
marketing? Is your assistant also involved in an on-going system of
training? May I meet him/her?
- Where do buyers for my home come from? Do you market to all of
these areas including Direct and Indirect Referrals? How do you
cover each of the eight areas?
- How can I prepare my home for the market? Do you have a plan to
make my home “dressed for success”? Will you provide me a copy?
- Do you prepare professional flyers detailing the amenities and
highlights of my home to be given to prospective buyers who come
into the house? Do you prepare business cards that advertise my home
instead of yourself? Will I receive copies to hand out to friends
who may know a prospective buyer?
- Will you personally be there when contracts are presented to
handle all the negotiations?
- What is a “buyer broker”? Have you ever been a buyer broker?
Is there a cost to using a buyer broker?
- Do you request that a prospective purchaser be pre-qualified, not
just verbally, but in writing by a certified lender and that they
have a letter verifying this at the time of contract presentation?
- When I am searching for a home, do you keep my needs ahead of your
desires? How can I be certain of this? Do you guarantee this? If I
am not satisfied, can I get out of the listing agreement, or am I
locked in?
- How is your advertising plan different? What makes it work? Do you
use compelling headlines and offers that get prospective buyers to
respond? Can you show me an example, and explain the different parts
of the ad?
- How do your “For Sale” signs stand out and draw attention? How
are they different? Do you have an 800 phone number service? Why is
this a valuable tool?
Additional Questions to Confirm Your Realtor’s “Character”
- Do you have a written list of business and personal goals that
you carry with you at all times? How are you doing this year?
- Does your training system
emphasize “super star” selling or “super servant” service?
What is the difference?
- Do you have an on-going
system of services that you will provide even after we have
bought/sold? Can you explain it to me?
- What does “By Referral Only” mean? Why is that important?
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